Fashion business information, advice, guidance, and education for fashion brands
People don't just buy products; they buy stories, experiences, and emotions.
A well-crafted brand story transcends mere clothing; it creates an emotional connection, resonating with customers on a personal level.
Let’s delve into the art of crafting compelling brand narratives for fashion brands that leave a lasting impact.
You're not starting a business
You're going on a journey
And in this journey, there are times when it's exciting and energizing, and you don't want to go to sleep not to miss a second of it.
And other times, when you feel a dark cloud hovering over you, things are not working, and all you want to do is get under the blanket and not get out of bed until it is all resolved.
But as we know, if you hide under a blanket, nothing will get better cause you're the one who can make things better!
I consider myself a private person, but this was something I had to share with you!
I have a 2.5 years old son, and quite frankly the last 2.5 years were an amazing and fun experience for me.
Many people will tell you how much work it is to have kids and what you'll need to give up and change etc.
But what no one tells you is how much you can learn from a toddler...about yourself, life and...Business.
When did being busy become the new measure of success?
How many times you heard someone says 'I'm so busy,' yet you couldn't stop but thinking, what are they so busy with???
Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.
So tune in to listen here, learn a few things and get inspired!
