Fashion business information, advice, guidance, and education for fashion brands
You're not starting a business
You're going on a journey
And in this journey, there are times when it's exciting and energizing, and you don't want to go to sleep not to miss a second of it.
And other times, when you feel a dark cloud hovering over you, things are not working, and all you want to do is get under the blanket and not get out of bed until it is all resolved.
But as we know, if you hide under a blanket, nothing will get better cause you're the one who can make things better!
What a great slogan.
I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!
Anyways, I’m not here to speak about that.
I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love!
Sustainability - The ability to continue a defined behavior indefinitely.
In the fashion industry we are constantly producing more and more goods. We use tons of natural resources, produce garments all over the world and all the while we are trying to keep up with ever changing trends and timely demands of the fashion industry. What is that impact? Most of the pollution in the garment industry comes from textiles. Water usage, finishing agents, and dyes. 20% of the worlds water pollution is due to the garment industry. How does it affect the community that work and live around these factories? As designers and consumers we have the responsibility to ask ourselves these questions and the ability to make change.
How do you as a designer build a company with all of these things in mind and as a small brand be a part of this change?
Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.
So tune in to listen here, learn a few things and get inspired!
PaperGirl is a brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015!
The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story:
Inspiration - the process of being mentally stimulated to do or feel something, especially to do something creative.
As creative people we are constantly stimulated by various (and sometimes random) things around us: visuals, sounds, text, smells, memories, feelings etc. Translating all of that into unique and wearable designs is where the magic/creative part happens!
When beginning to design a collection it’s natural to start fantasizing about your favorite designs, spilling sketch after sketch over each page. But good design is not born in a vacuum. The key to creating a memorable collection is to build a story from which you can then draw inspiration from to enhance your designs.
Simply picking and choosing elements that you like will leave the customer confused and will not
