Fashion business information, advice, guidance, and education for fashion brands
Beyond technical skills and creative vision, the foundation of building a thriving fashion brand rests upon you, especially your character traits.
As a creative entrepreneur, you'll embark on a unique journey, weaving together your artistic vision with your business savvy. It's a delicate dance, a perfect balance between the right and left brains, where your creativity meets your strategic acumen.
Setting the right retail price range isn't just about numbers. It's a strategic decision.
Understanding the intricate connection between pricing and production is essential for sustainable growth and success and can significantly impact your fashion brand's production process and sales.
To do it right, you’ll need to balance factors like production costs, brand positioning, target market, competition, and desired profit margins.
In this article, you’ll learn how retail price plays a pivotal role in shaping both the creative and business aspects of fashion brands and get some tips to help you make informed decisions:
People don't just buy products; they buy stories, experiences, and emotions.
A well-crafted brand story transcends mere clothing; it creates an emotional connection, resonating with customers on a personal level.
Let’s delve into the art of crafting compelling brand narratives for fashion brands that leave a lasting impact.
ARE YOU WORRIED ABOUT THE FUTURE OF YOUR BRAND?
You’re not alone. We speak to business owners just like you every day, and they are all worried too.
The fashion industry and retail are in a state of flux, and that uncertainty is affecting many businesses, including yours.
If you are one of these brands that used to do business the old way, then most likely, you are struggling to adapt and compete in this new reality.
...Like really know your customer!
Not what you think, wish or hope that they would be like, and not just the high-level details of their age, income level, and location but the specifics of their character, habits, likes and dislikes, priorities, what a day in their life looks like and more as if they were your best friend or a close family member that you know very well.
In fact, when you start a brand (or any business for that matter) the first question you should answer is WHO AM I SELLING TO?
I have received some great feedback to my last post on should you or shouldn't you do a trade show as a start-up brand.
I heard from designers who had similar bad experiences to mine, others that are contemplating if they should do a show and others who decided not to do one after they ready my article.
When starting a fashion brand, thoroughly understanding your product, knowing who you’re selling to, and defining your USP (Unique Selling Proposition) are vital for the success of the brand. It sounds pretty obvious, right? Apparently not all businesses follow that.
Niche business - a business targeting to a specific group of customers with a specific common shared interest, passion, or desire.
Many new fashion brands don’t take the time to define their niche and end up spending their money and affords on the wrong targets. Starting a brand of dresses with interesting designs or with the
A guest post by Maria Pesin from Vibe Consulting
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject you? How do you even start? These are many of the questions my clients ask me. The truth is selling is not as hard as you think. Just like anything you do there is a process. Following the process will help take the fear out of selling. The more you do it the easier it becomes and the better you get at it. As entrepreneurs we need to get over our fear because without sales there is no business. Even if you hire great salespeople, business owners who involve themselves in sales have better results. Buyers love when the owner cares enough about their business to interact with them. Here are my 5 tips to selling your brand to store:
This is Jessie, I’m a production associate here at Human B.
This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.
I want to share a few stand-out moments from the classes for those of you who couldn't make it:
1. “Think about your personal brand socially versus professionally”. Across every industry, the
Having a fashion business requires investments, many of them. Money, time, resources etc. these investments can be expensive and you never really know what the actual ROI would be. But the biggest investment that you can make will actually cost you nothing and the ROI is GUARANTIED! I’m referring to the investment in YOUR CUSTOMER!
As creative people, many times designers get caught up in their need to focus on…..themselves – their vision, their creativity, their dreams, their…. rather than thinking about the most valuable person to their business – Their customer. Let’s face it, having customers who buy your product is what will sponsor your business and make it a business rather than a hobby.
Here are 3 cheap (sometimes even free), and super easy ways that you can invest in your customer:
