Fashion business information, advice, guidance, and education for fashion brands
When did being busy become the new measure of success?
How many times you heard someone says 'I'm so busy,' yet you couldn't stop but thinking, what are they so busy with???
Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
Last week we looked into answering the big question of How Much Does it Cost to Start A fashion Brand, this week we’ll tackle the question of How Long Does it Take to Launch A Fashion Brand?
Similar to cost, the time question does not have only one answer and the answer depends on different aspects of your brand, such as your product, your target customer/ market, your commitment and availability (time and money), your business concept, business strategy and more.
You have a great concept, you have the backing and the drive, but all of these things can’t make a line successful if it doesn't ship on time.
One of the biggest pitfalls for designers is staying on schedule and making their deliveries on time. It’s a struggle to design, produce, ship and sell on time, especially for designers who are learning how the fashion calendar works. The industry has standard dates that are predetermined for designers to follow as guidelines:
- Fabric shows – when the season’s fabrics become available
- Sales shows – when the current season collection is presented to stores
- Store delivery dates – when stores accept orders
How you organize your time before and in between these industry dates will make or break
