Fashion business information, advice, guidance, and education for fashion brands
You're not starting a business
You're going on a journey
And in this journey, there are times when it's exciting and energizing, and you don't want to go to sleep not to miss a second of it.
And other times, when you feel a dark cloud hovering over you, things are not working, and all you want to do is get under the blanket and not get out of bed until it is all resolved.
But as we know, if you hide under a blanket, nothing will get better cause you're the one who can make things better!
Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.
So tune in to listen here, learn a few things and get inspired!
Inspiration - the process of being mentally stimulated to do or feel something, especially to do something creative.
As creative people we are constantly stimulated by various (and sometimes random) things around us: visuals, sounds, text, smells, memories, feelings etc. Translating all of that into unique and wearable designs is where the magic/creative part happens!
When beginning to design a collection it’s natural to start fantasizing about your favorite designs, spilling sketch after sketch over each page. But good design is not born in a vacuum. The key to creating a memorable collection is to build a story from which you can then draw inspiration from to enhance your designs.
Simply picking and choosing elements that you like will leave the customer confused and will not
like to think of fashion design as an art form, which requires a strong dose of talent and plenty of creativity.
But taking that raw talent and creativity and turning it into a successful business isn’t always easy. Even with these traits, it is not a simple task to design a fashion line that’s both fresh and uniquely “you”…. never the less producing that season after season.
And let’s not forget all the planning, figuring out the nuances of your niche market, pricing your products, and differentiating yourself through branding, all while juggling a limited resource pool and seasonal products. Even the most talented fashion designers in the world would find this daunting!
