Fashion business information, advice, guidance, and education for fashion brands
Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.
So tune in to listen here, learn a few things and get inspired!
This is a guess post about branding from Pia Silva - A branding expert and the co-founder of Worst Of All Design.
Most people think if they have a badass logo, they also have a badass brand! And while a cool logo can take you far, it is most certainly not a brand, and understanding the difference can open your eyes to new opportunities for growing your business.
Below are 4 key differences that can help you determine if you have a brand or not, and when you need one.
I took the first few weeks off and just came back from a visit to Melbourne.... yes, in Australia! My wife and I attended a wedding there and we loved it here. What a wonderful city! Lots of awesome things to see and do, lovely people, great food, great art, beautiful beaches and nice weather! (its summer there right now).
Trips always bring new experiences,so what i wanted to share with you today is one that i had on this trip which i thought will inspire you as you are looking to tackle new resolutions in this upcoming year.
The new year is just around the corner and If you are like me than you most likely in the process of (or about to) reflecting on this last year’s achievements while setting up your new year’s resolutions.
For many years now I would have my yearly resolutions mapped out before the start of a year but it never really worked. It's only in these last 4 years that the process became fruitful with measurable results that helped improve my personal life and grow my business. So what made the difference you’re asking??? How can you do the same?
Two main points made it all different for me:
So much more goes into starting and running a successful fashion brand than good designs and branding. Often incredibly talented designers and very marketable labels fold for reasons that have very little to do with the actual concept behind the clothes. So what is the secret recipe behind success in the fashion industry? What do the successful brands do that others don’t?
This Saturday we are hosting, together with Mood Fabrics at their NYC store a full day workshop. We asked the three industry experts who will teach that day and whom each handle a piece of the fashion puzzle, from concept and creation to sales and marketing, for their two best tips on running a successful fashion brand and here is what they had to say:
