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You Got Orders For Your Fashion Products, Now What?

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You Got Orders For Your Fashion Products, Now What?

Your selling season just ended, your got orders (hopefully more than what was projected), Congratulations! So what now? What should you do next?

This next preparation stage can help iron out and clean any possible issues before you commit to production. This is where you will need to consolidate all your orders, confirm them, make production decisions and start the pre-production phase.

Here is a detailed step by step on what you should do now:

Collecting - Collect all your orders, go through all the details on each one of them to make sure all the info on them is clear and complete. Many times orders are being 

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What's Your Story?

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What's Your Story?

This post is written by our branding consultant Maria Pesin from Vibe Consulting.

I was at a trade show one day shopping for product to sell in my shoe and accessory store.  Passing by a booth I saw belts that looked interesting.  The salesperson gave me the information about the belts and I was ready to leave.  Then the owner of the company came over and told me the story of the company and the belts.  The story was so compelling that I sat right down and wrote an order.

Stories have the power to inform and educate, entice and engage a customer. Stories can 

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The Key Points for Building a Successful Fashion Business

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The Key Points for Building a Successful Fashion Business

I am currently reading the book Great By Choice. In this book the authors, business researchers: Jim Collins & Morten T. Hanson,  enumerate the principals for building a truly great enterprise in fast-moving times.

What are the key points for building a successful business? Is it innovation? Do you need to be a geniuses leader who can predict the future? Is it a question of money?.....Is there a secret that we should all know of?…… maybe it’s just pure luck after all???  

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3 Fashion Business Tips Learned at The FFCNYC.

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3 Fashion Business Tips Learned at The FFCNYC.

This is Jessie, I’m a production associate here at Human B.

This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.

I want to share a few stand-out moments from the classes for those of you who couldn't make it:

1.       “Think about your personal brand socially versus professionally”.  Across every industry, the 

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WHAT IS a UPC Bar-code and DO I need one?

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WHAT IS a UPC Bar-code and DO I need one?

This is a question that we frequently get from designers, so I figured you would benefit from the answer as well.

Q. What is the skinny on bar/UPC codes? And do I need to have that on my products/hangtags?

A. To answer the question, first, let me explain what a UPC code is and why it is used.

A UPC, Universal Product Code, is a bar code that encodes product information (company, product style, size, color, etc.) in a visual pattern that can be read electronically. For example, retailers with an electronic point of sale system at the checkout use UPCs to keep track of their stock, sales and reorder products by scanning the bar code.

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The Biggest Investment in Your Fashion Brand!

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The Biggest Investment in Your Fashion Brand!

Having a fashion business requires investments, many of them. Money, time, resources etc. these investments can be expensive and you never really know what the actual ROI would be. But the biggest investment that you can make will actually cost you nothing and the ROI is GUARANTIED! I’m referring to the investment in YOUR CUSTOMER!

 

As creative people, many times designers get caught up in their need to focus on…..themselves – their vision, their creativity, their dreams, their…. rather than thinking about the most valuable person to their business – Their customer. Let’s face it, having customers who buy your product is what will sponsor your business and make it a business rather than a hobby.

Here are 3 cheap (sometimes even free), and super easy ways that you can invest in your customer:

 

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Start A Fashion Brand Workshop at Mood 11/16/2013

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Start A Fashion Brand Workshop at Mood 11/16/2013

Start A fashion Brand - One day seminar at Mood Fabrics. 

 

 

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From Concept to Sales, 6 Things to Know about Starting and Running a Successful Fashion Brand

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From Concept to Sales, 6 Things to Know about Starting and Running a Successful Fashion Brand

So much more goes into starting and running a successful fashion brand than good designs and branding. Often incredibly talented designers and very marketable labels fold for reasons that have very little to do with the actual concept behind the clothes.  So what is the secret recipe behind success in the fashion industry? What do the successful brands do that others don’t?

This Saturday we are hosting, together with Mood Fabrics at their NYC store a full day workshop.  We asked the three industry experts who will teach that day and whom each handle a piece of the fashion puzzle, from concept and creation to sales and marketing, for their two best tips on running a successful fashion brand and here is what they had to say: