retail

, , ,

How Setting the right Retail Price Range for Your Fashion Product Impact Your Production and Sales

, , ,
How Setting the right Retail Price Range for Your Fashion Product Impact Your Production and Sales

Setting the right retail price range isn't just about numbers. It's a strategic decision.

Understanding the intricate connection between pricing and production is essential for sustainable growth and success and can significantly impact your fashion brand's production process and sales.

To do it right, you’ll need to balance factors like production costs, brand positioning, target market, competition, and desired profit margins.

In this article, you’ll learn how retail price plays a pivotal role in shaping both the creative and business aspects of fashion brands and get some tips to help you make informed decisions:

, , , , , , , ,

Solving Inventory Challenges in a Consumer-Led Marketplace

, , , , , , , ,
Solving Inventory Challenges in a Consumer-Led Marketplace

The apparel industry is still largely playing a guessing game when it comes to merchandising, pinning their hopes on goods with commitments that were made months in advance with only an inkling of what tastes will be in the future.

It’s a high-stakes venture that many are losing.

, , ,

The Future of Our Fashion Industry

, , ,
The Future of Our Fashion Industry

Where do we go from here?

The fashion industry is challenged with this question for a few years now, with no answer just yet.

Here is where we are now:

  • Globalization and technology changed the supply chain.
  • Fast fashion companies disrupted the market and created new standards of speed to market. 

, , , ,

Should I Sell My Fashion Product On My Website?

, , , ,
Should I Sell My Fashion Product On My Website?

The retail landscape is definitely changing.


Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.


Are we looking at the end of Brick and Mortar?

, , , ,

5 Tips For Selling Your Fashion Brand To Retailers

, , , ,
5 Tips For Selling Your Fashion Brand To Retailers

A guest post by Maria Pesin from Vibe Consulting

I know, I know, selling is scary.  Will the customer like your product?  Will you seem too pushy?  Will you not push enough?  What if they reject you?  How do you even start?  These are many of the questions my clients ask me.  The truth is selling is not as hard as you think.  Just like anything you do there is a process.  Following the process will help take the fear out of selling.  The more you do it the easier it becomes and the better you get at it.  As entrepreneurs we need to get over our fear because without sales there is no business.  Even if you hire great salespeople, business owners who involve themselves in sales have better results.  Buyers love when the owner cares enough about their business to interact with them.  Here are my 5 tips to selling your brand to store:

, , ,

3 Fashion Business Tips Learned at The FFCNYC.

, , ,
3 Fashion Business Tips Learned at The FFCNYC.

This is Jessie, I’m a production associate here at Human B.

This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.

I want to share a few stand-out moments from the classes for those of you who couldn't make it:

1.       “Think about your personal brand socially versus professionally”.  Across every industry, the 

, , , , , ,

WHAT IS a UPC Bar-code and DO I need one?

, , , , , ,
WHAT IS a UPC Bar-code and DO I need one?

This is a question that we frequently get from designers, so I figured you would benefit from the answer as well.

Q. What is the skinny on bar/UPC codes? And do I need to have that on my products/hangtags?

A. To answer the question, first, let me explain what a UPC code is and why it is used.

A UPC, Universal Product Code, is a bar code that encodes product information (company, product style, size, color, etc.) in a visual pattern that can be read electronically. For example, retailers with an electronic point of sale system at the checkout use UPCs to keep track of their stock, sales and reorder products by scanning the bar code.