Should I Sell My Fashion Product On My Website?

Should I Sell My Fashion Product On My Website?

The retail landscape is definitely changing.


Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.


Are we looking at the end of Brick and Mortar?

7 Reasons Your Fashion Brand Is Not Growing

7 Reasons Your Fashion Brand Is Not Growing

The most challenging part when running a marathon is the middle part.

This is where the excitement of the beginning is starting to fade out and the finish line seems far far away.

This is when thoughts of quitting start to surface inside our heads and we start to feel that something big has to happen otherwise we will never make it.

 

How Busy Are you?

How Busy Are you?

When did being busy become the new measure of success? 

How many times you heard someone says 'I'm so busy,' yet you couldn't stop but thinking, what are they so busy with???

Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
 

What is an RN number, And Do I Need one?

What is an RN number, And Do I Need one?

You have probably noticed it on some garments that you bought.

It is a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.

An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.  

3 Fashion Brands that Kicked the Bucket - Learn Why

3 Fashion Brands that Kicked the Bucket - Learn Why

Another stale broccoli casserole?
A few more polite words with “the family”?
Too many “what a shames” and too many “I saw this coming”...
This is getting all too common. 
Seeing another promising fashion startup that has been laid to rest has really stirred me up.
And you know what?
 

How Long Does it Take to Launch a Fashion Brand?

How Long Does it Take to Launch a Fashion Brand?

Last week we looked into answering the big question of How Much Does it Cost to Start A fashion Brand, this week we’ll tackle the question of How Long Does it Take to Launch A Fashion Brand?

Similar to cost, the time question does not have only one answer and the answer depends on different aspects of your brand, such as your product, your target customer/ market, your commitment and availability (time and money), your business concept, business strategy and more.

How Much Does it Cost to Start a Fashion Brand?

How Much Does it Cost to Start a Fashion Brand?

Isn't that the million dollar question?

Unfortunately there isn’t one answer for that question. The answer depends on many aspects such as the product type, target market, price point, business concept, strategy etc.

3 Ways for Building Awareness to Your Fashion Brand

3  Ways for Building Awareness to Your Fashion Brand

This week Boaz was teaching a class at the Dg Expo show here in New York called - The 7 Points Checklist for Launching a Fashion Product. The 7th and last point on the list was Building awareness to your fashion brand - EARLY, before you even have something to sell.

Time Time Time...

Time Time Time...

You have a great concept, you have the backing and the drive, but all of these things can’t make a line successful if it doesn't ship on time.

One of the biggest pitfalls for designers is staying on schedule and making their deliveries on time. It’s a struggle to design, produce, ship and sell on time, especially for designers who are learning how the fashion calendar works.  The industry has standard dates that are predetermined for designers to follow as guidelines:

-          Fabric shows – when the season’s fabrics become available

-          Sales shows – when the current season collection is presented to stores

-          Store delivery dates – when stores accept orders 

Designers who end up with late product either do not stick to their calendars or are setting their calendars up incorrectly. 

How you organize your time before and in between these industry dates will make or break