Fashion business information, advice, guidance, and education for fashion brands
This is a guest post by Michael Roderick is a relationship strategist.
Many designers are interested in building a following for the work that they do. Whether you are looking for more orders for your fashion line, more visits to your website, or more people to attend the pop up and showings that you host, the main idea is to develop a tribe very quickly.
But how do you go about building that tribe when you are first starting out? Here is one very simple tool to get started.
I am currently reading the book Great By Choice. In this book the authors, business researchers: Jim Collins & Morten T. Hanson, enumerate the principals for building a truly great enterprise in fast-moving times.
What are the key points for building a successful business? Is it innovation? Do you need to be a geniuses leader who can predict the future? Is it a question of money?.....Is there a secret that we should all know of?…… maybe it’s just pure luck after all???
This is Jessie, I’m a production associate here at Human B.
This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.
I want to share a few stand-out moments from the classes for those of you who couldn't make it:
1. “Think about your personal brand socially versus professionally”. Across every industry, the
After a long search to find a factory that’s a good fit to make your product you are finally ready to press GO on these samples until your IP attorney advises you to have everyone who works on your product sign an NDA. At this point, your contractor may not want to, but why?
An NDA (Non-Disclosure Agreement), also known as a confidentiality agreement, is meant to protect any type of confidential and proprietary information that is not publicly known.
This is a guess post about branding from Pia Silva - A branding expert and the co-founder of Worst Of All Design.
Most people think if they have a badass logo, they also have a badass brand! And while a cool logo can take you far, it is most certainly not a brand, and understanding the difference can open your eyes to new opportunities for growing your business.
Below are 4 key differences that can help you determine if you have a brand or not, and when you need one.
Having a fashion business requires investments, many of them. Money, time, resources etc. these investments can be expensive and you never really know what the actual ROI would be. But the biggest investment that you can make will actually cost you nothing and the ROI is GUARANTIED! I’m referring to the investment in YOUR CUSTOMER!
As creative people, many times designers get caught up in their need to focus on…..themselves – their vision, their creativity, their dreams, their…. rather than thinking about the most valuable person to their business – Their customer. Let’s face it, having customers who buy your product is what will sponsor your business and make it a business rather than a hobby.
Here are 3 cheap (sometimes even free), and super easy ways that you can invest in your customer:
