Fashion Brand Kick-start Package
Fashion Brand Kick-start Package
Bringing to market a successful fashion line is no simple task.
Having a talent and/or having a great concept are only the first steps. Turning them into a successful business takes a lot more than that.
Therefore, If you are new to industry you need someone who will show you how to do it. Someone who will introduce you to industry, show you the ropes, help you put all the pieces together, create a plan for you to follow and hold your hand while you executing it.
This is where we come in with this program that will kick start your fashion brand in style!
Fashion Brand Kick-start Package
First Phase:
In this phase we will start by getting clarity on the brand's purpose, concept, market value, and goals identify opportunities, and set up expectations.
· Startup questionnaire and in-depth interview with stakeholders
· Review of brand's purpose, concept, and goals
· Determining business mission and vision (2 and 5 years plan for the brand)
· Defining the USP (Unique Selling Proposition) of the product/brand
Second Phase:
In this phase, we will design a business map for the brand.
This phase will include the following steps:
· Conducting market analysis, and determining top competitors and market positioning
· Defining the ideal target audience
· Deciding on product categories and the size of the line
· Defining the number of seasons per year
· Determine price points and feasibility of the products
· Review brand story
· Review sales and marketing strategies and mapping out a business model
· Mapping out the supply chain re: development and production options (domestic, offshore, etc.)
· Review of market positioning and brand's competition
· Creating a development and production budget
· Outline of start-up budget and cash flow for the first 2 years
· SWOT analysis (Strengths-Weaknesses-Opportunities-Threats)
· Creating time and action calendar (product cycle, development + production)
Program timeline:
The program takes on average 8-10 weeks to complete. Progress and completion times will depend on the size of the project, availability of details, and response time from stakeholders.